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Serve Scale Soar

Dec 10, 2019

Is your website selling your services 24/7, even while you sleep? Is it attracting your dream clients?  Are you having a hard time trying to figure out what to include on your website….and if you even need one? More importantly, how much time is creating and updating your website going to take and what is it going to cost you?  You might be surprised to find out how simple it can be. 

Today’s guest is Cami Farey. Cami and I met at the ConvertKit conference earlier this year and immediately hit it off.  She is a website design and strategy expert who also teachers other service-based entrepreneurs how to build their website to attract dream clients.  Sounds amazing, right? This is going to be an episode you won’t want to miss! 

Value Bombs: 

  • The best way to learn something is to take action- to actually DO IT! 
  • You do not have to be an expert, you just need to be a few steps ahead of your client 
  • Cami breaks down why she 100% believes you need a website for your service-based business 
  • The cold, hard truth that 89% of consumers will search the web before making a buying decision
  • When starting out you don’t need a complicated website.  You can start simple. 
  • The essentials to have on your website when you are starting out
  • Think about what information your clients need from you and then give it to them in the clearest, quickest way possible 
  • 3 big mistakes you might be making on your website 
  • How to avoid getting stuck in perfection paralysis 
  • The importance of making sure you have clear, direct calls to action on every page of your website 
  • Why branding images are a solid, long term investment in your business for years to come 
  • If location is important to your business, make sure this is included in your footer 


I hope you all loved this episode.  It was packed full of information for you to go out and create a simple, beautiful website that sells your services and attracts your dream clients.  

Make sure to go DM Cami on Instagram @camifarey and tell her which piece of advice you liked the most.  Don’t forget to reach out to me on Instagram as well, @brandiandcompany. I would love to answer any questions you have about your website or scaling your service-based business. 


Recourses Mentioned:

Serve Scale Soar Podcast: Episode 12- Why Services Providers Should Be Attending Live Events 


Find the full show notes at